Abby West

Content Strategy: For when you know content is king but need someone who can make sure the audience you want sees it and connects. | Content Creation: For when you want insight, wit, and authority.

 
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Abby West is an established journalist and publishing exec with a long history at prominent national magazines. Most recently she was the Executive Editor of ESSENCE.com, the preeminent African-American women's magazine, where she oversaw the development of digital growth strategies as well as the site's editorial strategy. Prior to joining ESSENCE, Abby spent nine years at Entertainment Weekly, rising from reporter to Senior Editor with the website, where she managed and launched various sections and helped drive digital growth. She has also had numerous reporting roles for newspapers and national magazines, such as People.

Abby also became a stem cell donor in 2014, answering the call 17 years after she was moved to join the Be The Match registry while she was reporting on a drive to recruit more African-American donors. In 2015 she joined the Board of the Directors for Be The Match to help further their lifesaving mission.